COFFEE BUYERS IN EUROPE

Europe has the largest number of coffee buyers in the world and each has its own approach to business. As a result, finding the right buyer can be like looking for a needle in a haystack. Be prepared that it takes time. Try the following tips :

1. Consider which entry channel is most suitable for your company: directly to coffee roasters, through an importer or trader, or through an agent or broker. If you are too small, and need to export through an exporter in your own country, you may ask forwarder to find out another goods loaded to short 20 feet Container,
2. Contact trade promotion agencies, embassies and chambers of commerce (KADIN in Indonesia)Many European countries have governmental organization  promoting imports from developing countries. They target mostly small and medium size enterprises in selected partner countries that aim to export their products to Europe.
Next to the Dutch Centre for the Promotion of Imports from developing countries (CBI), there are other organization  active in the coffee sector like:

• Belgian Development Agency (BTC) in Belgium
• Finnpartnership in Finland
• Import Promotion Desk (IPD) in Germany (in cooperation with CBI)
• Swiss Import Promotion Programme (SIPPO) in Switzerland.

In addition to these agencies, you can contact your country’s embassies in Europe, as Indonesian-Benelux Chamber of Commercewell as European Chambers of ComI with offices in your country or region like Indonesian-Benelux Chamber of Commerce
As a coffee exporter, it is important for you to join your national / regional coffee association. These can offer interesting services, such as up-to-date market and price information, trade fair participation and marketing support

3. Get to know your buyers
Once you have found a potential buyer, it is important to understand their business, their culture and their individual requirements and demands. Coffee buyers differ significantly from country to country, and this can make the next steps in doing business quite challenging.

Visit the website of the buyer you have found. Uncover as much information as you can about their business, their philosophy and business practices.

Find out which segment they operate in, for example. Do they buy mainstream or niche products such as speciality, organic, and fair trade coffee? Do they expect certification or specific requirements on bean quality, packaging or transportation?
Contact them directly to find out.

 4. Tell your story – make it marketable
What makes your business stand out? Where do your products come from? And how are they grown? Many coffee buyers are interested in the answers to questions like these, and use them as a story to distinguish their products (sourced from you) from those of the competition.

Frequently, these types of stories are closely linked to Corporate Social Responsibility (CSR). You see a lot of this type of marketing in the speciality coffee segment.

Think about what your story is. What sets you apart from the competition and how do you contribute to society? Certifications are very important tools to underline your story and to emphasize the quality of your coffee. The main certifications for coffee are

Copy from CBI

SPECIAL COFFEE FROM CERTAIN REGION

                                        In Supermarket,, Mandhaeling, Java ang Gayo coffee

In one country we may find nice coffee taste and differ from another country based on the origin region of the country produced. One region produced a special good taste from certain region and kept the taste stable, not change at all.

In Italy for instance, import Priangan coffee, West Java province, Indonesia, while Japan company had their own plantation in  Central Sulawesi island and supply to Japan in a high price. Recently Helsinki, Finland enjoyed Sumatera Gayo coffee.

The quality of the coffee based on the climate, soil, height and the ripe of the harvest. So the taste kept the same as long as the producers kept the quality, harvest only the ripe fruits and check in the laboratory of the content as buyers asked for.

                                            Sumatera Gayo coffee and Toraja statue coffee

Some time one trader had 500 kilogram only the same quality, unable to supply one container, take time to join another traders to fill one 20 feet container to one port o destination.

If you seek special prime quality coffee, please mention what region you looking for. In one island produced several coffee in several region.
You may knew Sumatera coffee, Java coffee, Sulawesi coffee, Ngada coffee, Bali coffee. And an island may produce several kind of coffee.

Toraja coffee



   

10 COUNTRIES, COFFEE MARKEI

To expand your market look at the survey done by International Coffee organization , ICO, consume per person annually, October 2017 :

The Finns comes out the top. Finland neighbours  are just as hungry as Finland, Norway, Iceland, Denmark and Sweden. Surprise that US comes 26th and UK no 45

1. Finland, 12 kg
2.  Norway 9,9 kg
3. Iceland 9
4. Denmark 8,7
5. Netherland 8,4|
6. Sweden 8,2
7. Switzerland 7,9
8. Belgium 6,8
9. Luxemburg 6,5
10. Canada 6,2

While the Scandis dominate the business end of coffee drinking table, the ranking of coffee production nations also different :

1. Brazilian
2. Vietnam
3. Colombia
4. Indonesia
5. Ethiopia

LINTONG COFFEE, NORTH SUMATERA

One of high quality coffee is Lintong coffee, from Lintong region in North Sumatera, near well known Lake Toba. Coffee served in the cafes in the capital province, Medan the first choice is Lintong coffee. Not only love by local people but preference in Europe coffee lovers.

Since Lintong coffee sensation, many brand name used another brand but Lintong, like Sumatra Blue Lintong, Sumatra Lintong Mandheling, Blue Batak, Sumatra Bean Coffe etc including Lintong Luwak coffee who plant in the level of 1500 meter above the sea with the cold weather.

The history noted that Netherland colonialism carried origin Arabica coffee long time ago in 1760 ang begin to grow in Lintong, North Sumatera in the beginning of 1800s. So the farmers familiar to deal with coffee plantation, how to dry, how to process, how to harvest to good quality of coffee.

Meanwhile you see the real Lintong coffee, you may take few hours to enjoy sight seeing the beautiful Toba lake just a walk away from Lintong village, the tourist destination.

TEMANGGUNG COFFEE, CENTRAL JAVA

Special taste and good scent aroma of the coffee, differ from another area in the country. Temanggung city, Central Java is a central coffee in Central Java alone. Recently exported overseas beside local consumption. The farmers sold not only green bean but some processing itsince 1980s and got a good price.

They produced it in many kind of taste like Arabica alone or Robusta nor mixing both Aeabica and Robusta, so we drink variety kind of the taste and scent variety of aroma too.

In case you visit our country we advice you come to Jogjakarta city not far from Temanggung city, then the host may take you to see amazing Borobudur temple and old Jogjakarta Sultan palace.

One company produced G coffee like pictures below :

TRADITIONAL COFFEE, EAST JAVA

Special taste of BAM coffee, processing by traditional way result specialty differ from competitors nor machine processing. Begin from cultivating, frying under the sun, bulking by hand, frying manually.

Material of BAM coffee is  Robusta coffee but the taste not far from Arabica from the height of Jember city in East Java, near Surabaya, the capita; of East Java. They saw many local women unemployment. So the aim of the company not merely for profit but to help village people, especially widow.

The owner, Mr Adi Fuad resign from tourist business and back home to his home town, Jember and start set up a new coffee business legally until recently his coffee named BAM coffee had its own market locally and hope to expand soon

BAM coffee had 5 kinds of production, traditional Robusta coffee, latte, coffee milk and packed in 3 ways, pouch, sachet and cup pack like picture 

LAMPUNG COFFEE

Lampung coffee is one of many kind of coffee produced in Sumatera island, Indonesia republic. Sumatra coffee well known in the World of good taste. They produced Arabica, regulair Robusta, Robusta organic, Blend Arabica, Robusta and Luwak coffee.

One producer there set up a business named RUMAH KOPI , mean COFFEE HOUSE produced many kind of coffee like pictures above and below:

Where region the origin of the coffee are at Southern part of Sumatra island in Lampung province that is why the coffee named Lampung coffee, plantation in Lampung area.
Lampung province capital is Bandar Lampung may visit just 45 minutes fly from Jakarta in Java island as map above.